Mumbai: Reliance Cement Company Pvt Ltd (RCC), Reliance Infra arm today ventured into one of the most promising cement markets in India – Bihar. It currently sells cement in the key cities of Maharashtra, Uttar Pradesh, Madhya Pradesh, West Bengal and Jharkhand.
The cement market in Bihar is expected to grow at the rate of 9% over the next few years on the back of increasing industrial activity, real-estate boom and other infrastructure developments. “Bihar is among the largest cement consuming states in India with total consumption of around 14 million tonne per annum. Reliance Cement is well positioned to serve the potential cement market in Bihar,” expresses Atul Desai, CMO, Reliance Cement.
Highlighting the unique features of Reliance Cement, he further adds, “Reliance Cement is the first player in the Indian Cement industry to have unique QR Code printed on its cement bags. The customer, using smart phone, can scan this QR code for more information on the product features, and more importantly will get the Quality Assurance by the Company. This would help customers to identify and procure unadulterated cement from the market.”
Reliance Cement also plans to unveil its innovative customer initiative “On-site Expert Service” in Bihar. The initiative will provide an array of services, ranging from expert engineer’s advice to on-site concrete testing services, to assist people in building their perfect house with help of “Perfect Cement”. The company will also supply different types of cement – OPC, PPC and PSC – in Bihar as per the local demand.
The state-of-the-art packaging of Reliance Cement ensures zero loss to end consumers. The product is also recommended as an alternative to Ordinary Portland Cement (OPC) 43 and (OPC) 53 grades.
EPC World News Bureau
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